Crimson Care Africa
Designing a gentler, sustainable future for period care.
Figma
Design Tools
Bricks
Development
E-commerce
Platform Type
Optimized
Performance
Hero & Overview
Crimson Care exists to make monthly care less of a chore and more of a choice. Born from a frustration with single-use products and a search for comfort, platform centers on the CrimCup—a thoughtfully designed, medical-grade menstrual cup. The goal was to build a digital home for a product that is kinder to bodies and earth, while feeling modern and personal.
My Role & Tech Stack
Lead Product Designer (UX/UI) & Web Developer. Managed end-to-end delivery, starting with high-fidelity prototypes in Figma to define the visual language of 'Care and Clarity,' then building responsive site using Bricks Builder to ensure high performance and design precision.
The Problem
The traditional period care industry often feels impersonal and creates immense environmental waste. Users are often forced into a cycle of single-use products that lack 'stain-smart' practicality or discreet storage. Crimson Care needed a platform that could communicate a shift in lifestyle—moving from 'landfill after landfill' to a durable, medical-grade alternative that respects user's body and environment.
Design & Values
Care over Function
The UI was designed to feel like a 'hand offered' to user, emphasizing comfort and ease of use.
Clarity & Education
Developed a content hierarchy that removes medical jargon, offering clear guidance on sizing (Maxi, Midi, Mini) and material benefits (hypoallergenic medical-grade silicone).
Sustainability
Reflected brand's eco-conscious mission through a clean, honest visual aesthetic that highlights 'built to last' nature of product.
Implementation (Figma to Bricks Builder)
Product Storytelling
Used custom layouts to showcase 'thoughtful design' of CrimCup, including its breathable case and stain-smart finish.
E-commerce Integration
Streamlined the selection process for different sizes, ensuring that 'Fit Matters' was a core part of user journey.
Performance
Optimized WordPress build to ensure fast load times, particularly for mobile users browsing on the go.
Key Deliverables
The 'Our Story' Experience
A narrative-driven section that connects the founder's vision with the community's needs.
Sizing & Fit Guide
A structured product catalog helping users choose between 30ml, 25ml, and 15ml options.
Responsive Web Platform
A high-fidelity, high-performance site that transitions seamlessly from design to a live, functional store.